Open Pantry
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Open Pantry
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STANDING & RECURRING ORDERS

Standing & Recurring Orders: Repeat Purchasing That Runs on Its Own

Most wholesale buying is repeat buying — the same list, on a predictable cycle. Open Pantry helps suppliers support recurring orders and repeat purchasing so it feels effortless: standing orders place the regular list automatically on a set schedule, one-tap reorder handles the rest, and reminders keep customers ordering inside your own portal instead of drifting back to phone and email. Every generated order prices at the customer’s current rates and flows straight into picking and invoicing.

  • Standing orders auto-place the regular list on a set schedule, before cut-off
  • One-tap reorder and favourites make repeat buying effortless and habitual
  • Reminders and win-back keep repeat revenue flowing, not drifting
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★★★★★  Trusted by 600+ suppliers across Australia

Open Pantry standing order set to repeat every Monday and Thursday, auto-creating each run, with a reorder reminder sent
Recommended by:M&J ChickensFood & Drink BusinessFoodService REPGoogle ★★★★★
Built for food & beverage wholesalersMeatSeafoodProduceDairySmallgoodsBakeryBeverages

Repeat orders are your steadiest revenue — and the easiest to lose

A regular forgets to order before cut-off, and a standing delivery just… doesn’t happen

Your team retypes the same weekly order for the same venue, over and over

A customer quietly slows down and nobody notices until the numbers do

Recurring orders get billed on stale prices because the list changed and the template didn’t

How Standing & Recurring Orders Work

1

Set the schedule

You or your customer save a regular order — the items and the days it should repeat (e.g. every Monday and Thursday).

2

It places itself

Open Pantry generates the order automatically before each cut-off, priced at the customer’s current list or exception.

3

Review or let it run

The generated order appears like any other, so it can be checked, adjusted or skipped before it’s locked for the run.

4

It flows on

Straight into pick & pack, invoicing and accounting sync — no one retypes a standing order ever again.

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Set-and-forget standing orders

Save a customer’s regular order once and let it repeat on the days that suit them. Each run is generated automatically before cut-off and priced at their current rates, so the delivery that should happen every week actually does.

  • Repeats on the schedule you set
  • Always priced at the current list or exception
An Open Pantry standing order repeating every Monday and Thursday, auto-placed before cut-off

One-tap reorder and favourites

For everything that isn’t on a fixed schedule, customers reorder their last order in a tap or build from a favourites list — the easiest way to buy, which is what keeps venues ordering from you and not shopping around.

Open Pantry app showing one-tap reorder from order history and a favourites list

Reminders before the cut-off

When a regular customer usually orders by now and hasn’t, Open Pantry nudges them before your cut-off — so a missed reminder doesn’t become a missed delivery and an awkward phone call.

Open Pantry reorder reminder sent to a customer before the supplier’s order cut-off

Win back customers who go quiet

If a customer drifts and stops ordering, an automatic win-back message brings them back — with a sensible cap so your customers are nudged, not nagged.

Open Pantry automatic win-back message re-engaging a customer who has gone quiet
More product lines purchased
24%
Your always-on branded store and app put your full range in front of customers, so baskets grow.
Less order-processing cost
95%
AI order capture and auto-invoicing remove the manual keying between order and books.
Fewer picking errors
80%
Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.

Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.

Recurring Orders Flow Everywhere Automatically

M&J Chickens

Trusted by M&J Chickens

M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.

Alex Ortiz — Head of Sales

“Moving to a digital process has transformed our ordering process which is now faster through our own mobile apps.”

Alex Ortiz — Head of Sales
Alex Ortiz — Head of Sales
M&J Chickens
Get a DemoSee how their setup works →

Why not just rely on customers remembering?

Memory is exactly what fails on a busy service. A forgotten order isn’t a delayed sale — it’s a delivery that never happened, and a customer who found it easier to ring someone else. Standing orders, reminders and win-back nudges keep the repeat business flowing on their own, so your steadiest revenue doesn’t depend on anyone remembering.

Relying on customers to remember to reorder versus Open Pantry standing orders, reminders and win-back keeping repeat business flowing

Questions Suppliers Ask About Recurring & Standing Orders

What are recurring orders for wholesale suppliers?＋
Recurring orders help wholesale suppliers support repeat purchasing behaviour from customers who regularly buy the same or similar products. For food suppliers this is useful because many restaurant customers order on predictable cycles and benefit from a faster way to repeat familiar orders — through one-tap reorder, favourites, or a standing order that places itself on a schedule.
How does Open Pantry help suppliers with recurring orders?＋
Open Pantry helps suppliers make repeat purchasing more structured so customers can reorder more easily, reduce manual effort and stay inside the supplier’s portal instead of defaulting back to email or phone ordering. Standing orders auto-place the regular list before cut-off, one-tap reorder rebuilds the last order instantly, and reminders nudge customers who usually order by now.
What is a standing order, and how does it work?＋
A standing order is a regular order that repeats automatically on a schedule you set — the same items on the same days, for example every Monday and Thursday. Open Pantry generates each run before your cut-off, priced at the customer’s current rates, so the delivery happens without the customer having to place it again.
Who sets up a standing order — me or my customer?＋
Either. A standing order can be saved for a customer from your side or by the customer in your app, so whichever way a venue prefers to work, their regular order keeps running.
What price does a recurring order use?＋
Each generated order prices at the customer’s current list price or negotiated exception at the time it’s created — so if your prices or their deal change, the standing order bills correctly rather than on a stale template.
Can a standing order be changed or skipped for one week?＋
Yes. Each run is generated as a normal order before cut-off, so it can be reviewed, adjusted or skipped before it’s locked for that delivery — for a public holiday, a quiet week or a one-off change.
Can recurring ordering help improve customer retention?＋
Yes. When repeat ordering is easier, customers are more likely to keep returning to the supplier’s portal as their normal ordering channel, which strengthens habit formation and retention over time. Reminders before cut-off and automatic win-back messages to customers who’ve gone quiet reinforce that further.
Does recurring ordering reduce manual admin for suppliers too?＋
Yes. Better recurring ordering reduces the manual assistance, clarification and repeat-order handling suppliers would otherwise do for regular customers — and standing orders mean the same weekly order is never retyped.
What are reorder reminders?＋
When a regular customer usually orders by a certain point and hasn’t, Open Pantry can remind them before your cut-off — so a missed reminder doesn’t turn into a missed delivery and an awkward phone call.
Can I win back customers who’ve stopped ordering?＋
Yes. Open Pantry can automatically send a win-back message to a customer who has gone quiet, with a sensible cap so customers are nudged rather than over-emailed.
Can recurring orders work inside a branded supplier portal or app?＋
Yes. Recurring ordering is especially valuable inside a branded portal or app because it makes the supplier’s own digital channel more convenient, more habitual and more embedded in the customer’s workflow — favourites, order history and standing orders all live in that one branded experience.
Is recurring ordering only useful for large suppliers?＋
No. Smaller suppliers benefit significantly because recurring ordering helps lock in regular behaviour, reduce friction and make repeat revenue more dependable without adding headcount.
Do recurring orders flow into invoicing and my accounting system?＋
Yes. A standing order is a normal order once generated, so it flows into pick & pack, auto-invoicing and two-way accounting sync with Xero, MYOB, QuickBooks, Sage and Zoho Books — no re-keying.
How do recurring orders connect to the rest of the Open Pantry supplier platform?＋
Recurring orders work best when they connect to the broader portal, customer, pricing and ordering experience. Open Pantry brings those areas together so repeat purchasing feels like a natural extension of the supplier’s full digital workflow — same pricing, same pick & pack, same invoicing.

Works Even Better With

Branded Store & App

Standing orders, favourites and reorder all live in your own branded app and store.

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Customer Pricing & Promotions

Every recurring order prices at the customer’s current list or exception when generated.

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Auto-Invoicing & Payments

Each generated order becomes an invoice on dispatch — recurring revenue, billed automatically.

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Keep Your Repeat Business Running on Its Own.

Join 600+ Australian suppliers running their ordering, fulfilment and invoicing on Open Pantry.

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