Open Pantry
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Open Pantry
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BRANDED STORE & APP

Your Own Wholesale Ordering App: Your Brand, Your Customers

A branded wholesale ordering app gives your customers one place to order from you — under your name, your logo and their own pricing — on iOS, Android and web. Open Pantry builds and publishes it for you, with no marketplace, no middlemen and no coding, and every order flows straight into picking, invoicing and your accounting system.

  • Your logo, catalogue and customer-specific pricing on iOS, Android and web
  • No marketplace — customers see you, never your competitors
  • We build, publish and migrate everything for you; live in days
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★★★★★  Trusted by 600+ suppliers across Australia

Open Pantry branded wholesale ordering apps on three phones, each showing a supplier’s own logo, catalogue and pricing
Recommended by:M&J ChickensFood & Drink BusinessFoodService REPGoogle ★★★★★
Built for food & beverage wholesalersMeatSeafoodProduceDairySmallgoodsBakeryBeverages

Ordering by phone, text and voicemail is costing you customers

Orders arrive scattered across calls, texts, emails and voicemail — and someone retypes every one

Marketplaces put your products next to your competitors', then charge you (or your customers) for the privilege

Venues forget cut-offs, order the wrong pack sizes, and ring at 6am to fix it

Your customer relationships and ordering data live on someone else's platform

From “we should get an app” to live in days

1

We set it up for you

Catalogue, customers, pricing and branding migrated by our team. No IT project, no developers.

2

We publish your app

Your own listing on the App Store and Google Play, plus a web store on your domain. (Enterprise plan.)

3

Customers order in taps

Favourites, order history, standing orders, live stock and their own prices, before their cut-off.

4

Everything else flows

Orders land straight in pick & pack, invoicing and accounting sync. No retyping, anywhere.

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A store that sells like your best rep

Full catalogue with photos, categories, smart search and recommended products. Suppliers on Open Pantry see customers buy 24% more product lines once the whole range is visible.

Open Pantry branded online store showing a supplier’s full catalogue with photos, categories and search

Every customer sees their own deal

Customer-specific price lists, promotions and pack sizes — each venue sees only their prices, never anyone else’s.

  • Per-customer price lists and exceptions
  • Products shown or hidden per customer
Two venues logged into the same Open Pantry store each seeing their own negotiated prices

Ordering that keeps customers loyal

Favourites, one-tap reorder, standing orders and automatic reorder reminders make your app the easiest way to buy — which is what actually keeps venues from drifting to competitors.

Open Pantry app showing one-tap reorder from order history, favourites and a standing order

Cut-offs, delivery days and order rules built in

Set cut-off times, delivery days and minimum orders per customer or zone. The app enforces them politely so your team doesn’t have to.

Open Pantry order screen enforcing a supplier’s cut-off time, delivery days and minimum order value
More product lines purchased
24%
Your always-on branded store and app put your full range in front of customers, so baskets grow.
Less order-processing cost
95%
AI order capture and auto-invoicing remove the manual keying between order and books.
Fewer picking errors
80%
Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.

Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.

Works Everywhere Your Business Already Runs

M&J Chickens

Trusted by M&J Chickens

M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.

Alex Ortiz — Head of Sales

“With Open Pantry, we launched our own fully branded ordering app — it’s helped us protect our customer base, move to digital ordering, and deliver a much better experience to our venues.”

Alex Ortiz — Head of Sales
Alex Ortiz — Head of Sales
M&J Chickens
Get a DemoSee how their setup works →

A marketplace rents you customers. Your own app keeps them.

On a shared marketplace your products sit beside your competitors’, pricing pressure is built in, and the platform owns the buyer relationship. A branded store flips that: venues order from you, your data stays yours, and every feature — pricing, promotions, delivery rules — works for your business alone. That’s why we never operate as a marketplace.

A shared marketplace with competitor listings and fees versus a supplier’s own branded Open Pantry app that keeps the customer relationship

Questions Suppliers Ask About a Branded Ordering App

What is a white-label wholesale ordering app?＋
A white-label wholesale ordering app is a B2B ordering app published under your own brand — your name, logo and catalogue — rather than a software company’s. Your customers download your app from the App Store or Google Play, see their own negotiated pricing, and order directly from you. Open Pantry builds, publishes and maintains it for you.
Will my customers see my competitors’ products?＋
No. Your store and app show only your business, your catalogue and your pricing. Open Pantry is not a marketplace — there are no competitor listings, sponsored placements or shared search results. Venues ordering from you see you, and nobody else.
Does my app go on the App Store and Google Play under my own brand?＋
Yes, on the Enterprise plan your app is published as its own listing on both the Apple App Store and Google Play, with your name, icon and branding. Customers search your business name and download your app. Web ordering is included on every paid plan.
Do my customers pay anything to use the app?＋
No. Ordering through your app and online store is completely free for your customers — no download fees, subscriptions or per-order charges. You choose your Open Pantry plan; your venues just order.
Who owns my customer data and relationships?＋
You do. Your customer list, ordering history and communication belong to your business, and that doesn’t change if you leave. Customers are yours before Open Pantry and they stay yours on it.
How long does setup take?＋
Most suppliers are live in days. Our team migrates your catalogue, customers and pricing, configures your store and branding, and helps invite your customers. Branded App Store/Google Play apps take slightly longer because of Apple and Google review times, which we manage for you.
How is this different from a marketplace like the big ordering platforms?＋
A marketplace aggregates many suppliers into one app and controls the buyer relationship; venues can compare you against competitors on price in the same screen. A branded store is your own private channel — your catalogue, your prices, your promotions — with no competitor next to you and no marketplace fees on the relationship.
Can I control which customers see which products and prices?＋
Yes. Products can be shown or hidden per customer, and pricing is driven by per-customer price lists and exceptions — every venue logs in and sees only their range and their prices.
How do my customers get access — do they need accounts?＋
You invite them. Each venue gets a login for your store and app; their account carries their pricing, favourites, standing orders and order history across web, iOS and Android.
What about customers who refuse to use an app?＋
They don’t have to change. Orders that still arrive by email or SMS can be converted into digital orders automatically with AI Order Capture, so 100% of orders end up in one digital flow — even from customers who never touch the app.
Can customers reorder or set up standing orders?＋
Yes — one-tap reorder from history, favourites lists, and standing orders for venues that want the same delivery every week. Automatic reminders nudge customers who haven’t ordered before cut-off.
Does it work with my accounting system?＋
Yes. Orders flow to invoicing and sync two-way with Xero, MYOB, QuickBooks, Sage and Zoho Books, so app orders never need re-keying anywhere.
What does a branded ordering app cost?＋
Web ordering and the core platform start on our free and Pro plans. Fully branded iOS/Android apps with custom domain and white-labelling are part of the Enterprise plan — see our pricing page or book a demo for a quote sized to your order volume.

Works Even Better With

AI Order Capture

Email, SMS and WhatsApp orders convert into digital orders in the same flow as your app.

Explore →

Customer Pricing & Promotions

Per-customer price lists and targeted specials show every venue only their own prices.

Explore →

Standing & Recurring Orders

Standing orders, favourites and one-tap reorder all live inside your own branded app.

Explore →

Launch Your Own Ordering App. Live This Week.

Join 600+ Australian suppliers running their ordering, fulfilment and invoicing on Open Pantry.

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